Shopify B2B Features vs Apps: What You Need in 2026
Shopify B2B is now available on Basic, Grow, Advanced, and Shopify Plus. For many merchants, the native toolkit is enough: it includes company accounts, B2B catalogs, net payment terms, quantity rules, volume pricing, and B2B discounts. A third-party Shopify B2B app is most useful when your workflow needs something more specific, such as customer-tag pricing, a custom B2B signup flow, specialized storefront widgets, or request-for-quote functionality.
The decision is therefore no longer simply “Shopify Plus or an app.” The better question is: does Shopify’s company-and-catalog model match the way you segment and sell to B2B customers?
Shopify announced the expansion of foundational B2B features to non-Plus plans on April 2, 2026. Because the feature set continues to evolve, this article uses Shopify’s current B2B features by plan as the source of truth.
What Shopify B2B Features Are Available on All Plans?
As of September 2026, Shopify B2B is available on Basic, Grow, Advanced, and Plus. Most core B2B capabilities are available across those plans, including:
- Companies and company locations for organizing B2B buyers
- B2B catalogs for controlling product availability and pricing
- Net payment terms and payment reminders
- Quantity rules such as minimums, maximums, and increments
- Volume pricing with quantity-based price breaks
- B2B discounts
- Self-serve ordering through customer accounts
- Shopify Flow support for B2B objects and workflows
The biggest differences are in scale and personalization rather than whether B2B exists at all.
Catalog limits by Shopify plan
For Basic, Grow, and Advanced, Shopify currently allows up to 3 active B2B market catalogs across your B2B markets. Shopify Plus supports unlimited B2B market catalogs and also lets merchants assign catalogs directly to specific companies or company locations.
| Capability | Basic / Grow | Advanced | Shopify Plus |
|---|---|---|---|
| Shopify B2B | ✅ | ✅ | ✅ |
| Companies & company locations | ✅ | ✅ | ✅ |
| B2B market catalogs | Up to 3 active | Up to 3 active | Unlimited |
| Quantity rules | ✅ | ✅ | ✅ |
| Volume pricing | ✅ | ✅ | ✅ |
| Net payment terms | ✅ | ✅ | ✅ |
| Direct company/location catalog assignment | ❌ | ❌ | ✅ |
| Contextual B2B checkout | ❌ | ✅ | ✅ |
| Contextual online-store experience | ❌ | ✅ | ✅ |
| Advanced deposits / partial payments | ❌ | ❌ | ✅ |
Shopify’s B2B catalog documentation is worth checking when you design your pricing architecture, because catalog behavior and plan limits can change over time.
Do You Still Need a Shopify B2B App?
No, not every Shopify B2B store needs an app. If Shopify’s native company, market, and catalog model fits your process, starting with native B2B reduces complexity.
A B2B app becomes more useful when you need a workflow that is easier to express outside that model.
For example, Wezy B2B Wholesale Pricing is built around merchant-managed rules such as:
- percentage or fixed wholesale pricing for tagged B2B buyers
- volume discount rules with quantity-break tables on product pages
- B2B signup and approval workflows
- EU VAT validation and tax-exemption workflows
- cart minimums, order limits, and inventory rules
- mixed retail and wholesale selling from the same storefront
These features overlap with parts of native B2B, but the configuration model is different. Native Shopify B2B is centered on companies, B2B markets, and catalogs. Wezy is centered on rules, tags, storefront pricing displays, and app-specific B2B workflows.
Shopify Native B2B vs a B2B App
There is no universal winner. The useful comparison is which system best matches your buyer segmentation and operational workflow.
| Need | Shopify Native B2B | Wezy / specialized app approach |
|---|---|---|
| Company records and locations | Built in | Usually complements native records |
| B2B catalogs | Built in | Not a replacement for native catalogs |
| Quantity rules & native volume pricing | Built in | Can also provide app-managed volume rules |
| Net payment terms | Built in | Usually rely on Shopify’s native terms |
| Tag-based wholesale pricing workflow | Possible through broader Shopify discount tooling, but not the core B2B catalog model | Core workflow |
| Product-page quantity-break table | Depends on storefront implementation | Built into Wezy’s volume-pricing experience |
| Custom B2B signup & approval | Shopify has B2B customer tools; workflow varies by setup | Built into Wezy |
| EU VAT validation in signup workflow | Not the core purpose of B2B catalogs | Built into Wezy’s B2B workflow |
| Request for Quote / negotiation portal | No dedicated native RFQ negotiation workflow | Available through a specialized app such as Wezy Request Quote |
| Direct catalog assignment to individual company locations | Plus | Use Shopify Plus native capability |
When Should You Use Shopify’s Native B2B Features?
Native Shopify B2B is usually the cleanest starting point when:
- your customers are naturally represented as companies and company locations
- you want pricing and product availability organized through B2B markets and catalogs
- native quantity rules and volume pricing meet your requirements
- you need net payment terms and standard B2B account management
- you want to minimize the number of apps in your stack
For a store with a straightforward B2B program, this may be all you need.
When Does a Third-Party B2B App Make Sense?
A specialized app can make sense when your business logic does not map cleanly to Shopify’s native catalog model.
1. You segment buyers with customer tags
Some merchants already operate with tags such as wholesale, dealer, VIP, or distributor. If that segmentation is central to your workflow, a rule-based app can be faster to manage than rebuilding the process around markets and catalogs.
2. You want an app-managed storefront pricing experience
Wholesale buyers often need to understand their discount or quantity break before checkout. A specialized app can provide its own pricing widget or quantity-break table directly on product pages.
3. You need a custom B2B onboarding workflow
If you want buyers to apply, submit business information, validate a VAT number, and then be approved and tagged automatically, that is a more specialized workflow than simply creating a B2B company record.
4. You need Request for Quote
High-value, custom, or negotiated products often need a quote rather than a fixed checkout price. Shopify B2B does not provide a dedicated end-to-end RFQ negotiation portal, so this is a common reason to add a specialized quote app.
Can You Use Shopify B2B and an App Together?
Yes. Native B2B and third-party apps are not mutually exclusive. A hybrid setup can use Shopify for company records, native payment terms, and catalogs while using an app for a more specialized pricing or acquisition workflow.
A practical hybrid stack might look like this:
- Shopify B2B manages companies, company locations, payment terms, and native catalogs.
- Wezy Wholesale handles tag-based rules, signup flows, or storefront quantity-break presentation where those workflows are useful.
- Wezy Request Quote handles products or orders that require negotiation rather than fixed pricing.
The important part is to avoid duplicating the same pricing responsibility in multiple systems without a clear precedence rule.
What Does Shopify B2B Not Include?
The answer changes as Shopify expands the platform, so broad lists of “missing B2B features” age quickly. In September 2026, it is no longer accurate to say that non-Plus Shopify B2B lacks volume pricing or quantity rules.
Instead, the clearest current gaps are plan-specific capabilities and specialized workflows. Examples include:
- unlimited B2B market catalogs and direct company/location catalog assignment, which are Plus capabilities
- contextual checkout and online-store experiences, which require Advanced or Plus
- advanced deposit and partial-payment capabilities, which are Plus-only
- specialized RFQ negotiation, custom application flows, and app-specific merchandising widgets
For the latest matrix, use Shopify’s official B2B plan comparison.
Frequently Asked Questions
Is Shopify B2B available on the Basic plan?
Yes. Shopify B2B is available on Basic. Basic merchants can use companies, company locations, B2B market catalogs, quantity rules, volume pricing, payment terms, and other core features. Basic, Grow, and Advanced currently share a limit of up to 3 active B2B market catalogs.
Do I need Shopify Plus for B2B?
No. Shopify Plus is no longer required for core B2B functionality. Plus is mainly relevant when you need capabilities such as unlimited B2B market catalogs, direct catalog assignment to specific company locations, advanced payment features, or the broader enterprise feature set.
Does Shopify B2B include volume pricing?
Yes. Shopify’s current B2B documentation lists volume pricing and quantity rules across Basic, Grow, Advanced, and Plus.
When should I add a Shopify B2B app?
Add an app when it solves a specific workflow that native B2B does not handle in the way you need—for example, tag-driven pricing rules, a custom B2B registration and approval flow, specialized product-page pricing displays, VAT-validation workflows, or request-for-quote negotiation.
Can Shopify B2B and Wezy work together?
Yes. Shopify can remain the system for native companies, catalogs, and payment terms while Wezy handles app-specific pricing or onboarding workflows. The best setup depends on which system you want to own each part of the B2B journey.
What’s Next?
- Follow the wholesale pricing setup guide
- Learn how to sell wholesale on Shopify
- Explore B2B pricing strategies
- Understand Shopify Functions
- Compare RFQ vs fixed pricing